Health & Wellness
Nonprofit website
UI / UX Design
Branding
Copywriting
INNTRA has long focused on offering programs for youth who have endured trauma and abuse. While they have strong credentials in non-profit world, they are embarking on a new sister organization to focus on youth wellbeing. The aim of these new branding efforts are to retain an association with the parent organization and build the brand so as not to appear trauma oriented.
Given the stigma around seeking help for trauma, and challenges in accessing proper information, the goal of this branding and design were to better educate the target audience as well as create an inviting, safe place for them to get the support they need.
Words that describe the brand include: children oriented, educational, caring, honest, knowledgeable, holistic/ multidisciplinary, human, purposeful, and authentic.
Taking inspiration from these key words, the organization's mission, and logo, I developed imagery using soft shapes and bright but comfortable colours that represented these themes.
