Rockwall

Bringing out the best of both personal and professional worlds for a midwife business owner

Industry

Healthcare

Project Type

Business website

Roles

UI / Graphic Design

Branding

Project description

The owner of Rockwall Birth started her own practice with the goal of helping expecting parents through the journey of home birthing. Some of the core goals in setting up her new website were finding the best match (client-wise) and conveying her brand accurately with a good personal and professional balance. 

An unconventional website for a quirky professional

As a tad quirky (aka “real” and authentic) professional, the owner wanted her site to be a fun and interactive way to get to know her. Instead of your typical website with a predictable navigation, she wanted it to flow through like a story book, intertwining her professional experience, passions, and interests.